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Sprintexx Ad-Tech: The Convergence of Data, Creativity, and Smart Advertising


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Powered by Janus Koncepts Advertising, Sprintexx Ad-Tech redefines modern advertising. In the current high-velocity digital world, advertising is focused not only on reach but on meaningful relevance. Brands now demand accurate targeting, real-time insights, and accelerated performance. This is where Sprintexx steps in.

As the innovative ad-tech division of Janus Koncepts Advertising, Sprintexx blends advanced technology with deep marketing experience to deliver advertising that is precise, open, and result-oriented.

At the helm is visionary leader Jai Sognai, a leader with over three decades of digital experience, whose leadership has shaped Janus Koncepts into a trusted name in integrated marketing for over two decades. Sprintexx signifies his next big leap—combining strategic branding with advanced ad-tech.

What Makes Sprintexx Ad-Tech Different?


Sprintexx is a end-to-end advertising partner, managing everything from concept to conversion and retention. What distinguishes us is our ability to integrate:
? Advanced Data Insights
? Instant Ad Performance Tuning
? AI/ML-Driven Targeting
? Emotionally Driven Storytelling
? Cross-platform Media Execution

This combination allows brands to connect deeply and inspire meaningful response.

Sprintexx Omnichannel Framework: From Awareness to Action


1. Brand Awareness & Positioning
We use strategic media planning to build discovery, credibility, and emotional connection—laying the foundation for lasting growth.

2. Performance-Focused Digital Campaigns
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All crafted to achieve optimal cost-efficiency.

3. Intelligent Data-led Ecosystem
Sprintexx is a analytics-based platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—reaching them where, when, and how they are most responsive.

4. Social & Influencer Marketing
Impactful engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine credibility and reach to drive conversations and conversions.

5. Smart TV and OTT Brand Campaigns
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, expanding reach to connected households nationwide.

6. Narrative-Driven Content
Every strong brand is built on strong storytelling. We craft creative brand experiences designed to inspire audiences and strengthen recall.

7. Dynamic Creative Optimization (DCO)
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to measurable campaign growth.

Sprintexx’s Core Strengths


? India’s Largest Deterministic Audience Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.

? Expansive Digital Reach
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across the open internet—maximising coverage and visibility.

? TV and Device Inventory Access
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Cross-Media Audience Activation
We apply intelligence across internal, external, or third-party media—offering limitless adaptability.

? Proprietary DSP + Programmatic Intelligence
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? Machine-Learning Audience Modelling
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Advertiser-Controlled Framework
We support all third-party trackers—guaranteeing transparency and reliability.

Why Businesses Partner with Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our commitment to clarity, performance, and measurable business impact.

Visionary Leadership at Sprintexx


Mr. Jai Sognai, with decades of experience in digital and marketing, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx leads the transformation in the rapidly evolving digital ecosystem.

Built for the Future of Advertising


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Sprintexx AI Marketing Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As technology and consumer journeys evolve, Sprintexx continues to lead with smart, data-based advertising.

Conclusion: Smarter, Sharper, Stronger Advertising


Whether your goal is achieving awareness, performance, and growth—Sprintexx Ad-Tech is your trusted partner for growth and innovation.

Sprintexx Ad-Tech — In collaboration with Janus Koncepts.
Where Data Drives Insight.
Where Creativity Drives Action.
Where Technology Drives Growth.

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